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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

“Born from necessity, the pandemic catalyzed the shift to a more digitally-driven selling process, and consequently thought leadership has become an increasingly important top of the funnel marketing tool.” Be Deliberate Thought leadership is an important top of the funnel marketing tool. So, this exercise is also a marketing tool.

YouTube 221
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Got Social Media Policy?

Beth's Blog: How Nonprofits Can Use Social Media

The other day, Matt Sharp shared this link to a social media policy generator called the Social Media Policy Tool. It asks you 12 questions mostly having to do with control and then spits out the biolerplate for your policy. Here's the social media policy I created for Beth's Blog.

Policy 100
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Study Provides A Baseline for Nonprofit Use of Social Networks

Beth's Blog: How Nonprofits Can Use Social Media

During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. The survey polled 978 nonprofit professionals about their organizations’ use of commercial social networking sites (e.g.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Related Webinar: Social Media Best Practices for Nonprofits. Launched on May 5, 2003, LinkedIn is a social network for professionals. Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. Tagging corporate sponsors and partners.

Linkedin 362
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Women Who Tech Telesummit: Tools Galore Panel

Amy Sample Ward

I had the great honor of moderating the panel Tools Galore in Online Communications: From Google Earth to Wiki’s and Twitter this panel will give you the nuts and bolts of the latest tools organizations can utilize to ramp up their next online campaign. Here’s a run through of the Tools Galore session.

Tools 100
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Should Your Nonprofit Be Active on the New Myspace?

Nonprofit Tech for Good

It was my first first experience with online social networking and from that first “Friend Request” I was absolutely hooked – obsessed even – with the potential of social networking for social good. To me, this a colossal, baffling mistake on the part of Myspace.

Myspace 201
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Notes About Mobile, Digital Trends, and Social Media Leadership from Knight Digital Media Center Workshop

Beth's Blog: How Nonprofits Can Use Social Media

Lee Rainie, Director, Internet & American Life Project, Pew Research Center took us through the impact that the use of online digital tools is having on us personally, professionally, and society. His presentation was called “Personal, Portable, Participatory, and Pervasive.” 3: Social Networking.