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How to Improve Donor Retention

Allegiance Group

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. How is retention measured? Why is retention so necessary?

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6 Tips to Transform Your Dirty Data in 2024

Association Analytics

Consider your average spending year over year or the trend in your retention over a period of time. Just like you need to plan a project for data, you should also be intentional with your plans for data retention. The e-mail addresses, phone numbers and credit card numbers of those members? Throw a poll up in your next meeting.

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Attention nonprofits: We don’t know our donor data!

3rd Sector Labs

Combat the challenges of donor retention? We move, take new jobs, change phone plans, change email accounts, marry, divorce, raise families, change religions, develop new interests, attend new events, and get involved in new activities. While this is an informal poll and not a scientific study, the results are eye-opening.

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. Listen to your supporters’ needs by sending surveys and polls where they can provide feedback. Creating experiences that fulfill their needs.

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4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). For example, if you discover your donor retention rate is falling, you can focus more time and resources on donor stewardship in the months leading up to GivingTuesday to boost retention.

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Virtual Fundraising: Post-Event Tactics to Retain and Re-engage Donors 

Classy

As donor retention and engagement continue to challenge the space, virtual events are a viable tool you can explore to enhance these efforts. In a survey of 200 nonprofit organizations, Freewill found that nonprofits using virtual technology plan to steward major donors as follows: Phone conversations (21.6%). Emails (19.9%).

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Survey existing donors on what compelled them to support you before. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. Survey existing donors on what spurs them to give quickly when appealed to.

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