Pepsi Refresh Project: An Insider's View - Guest Post by Bonin Bough
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 1, 2010
In December, I wrote about Pepsi's bold move of not spending money on Super Bowl ads for Pepsi beverages but using the money for lethal generosity through its Pepsi Refresh Project. For those who don’t know, the Pepsi Refresh Project is a new effort to empower individuals to make a positive impact on the world.
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