Remove Metrics Remove News Remove Rate Remove Spam
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2016 Nonprofit Email Deliverability Study: Spam Still Costing Nonprofits Thousands

EveryAction

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. That said, there's a growing concern that organizations may be overlooking deliverability, one of the most important metrics for a successful online fundraising program.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. Breaking news that communicates the story of your mission and programs. For example: 1.

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3 Simple Email Improvements to Make More Money During EOY Fundraising

EveryAction

Great news, right? It’s affected by a lot of factors (and the rules are always changing), but spam and spam-related issues are generally the most common determinants of deliverability successes and failures. Normally, fundraising teams use open rates, clicks, and conversion metrics to measure the success of email campaigns.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Positive news about your mission and programs. With so much stressful, depressing news in the world today, positive news stands out.

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Email Marketing for Nonprofits: Best Practices

Media Cause

Whether you’re reaching out to build issue awareness, share important news, or raise money for your organization, incorporating these best practices into your email marketing campaigns can help your emails reach your target audiences and keep them engaged with your mission. . Mobile Friendly + Accessible .

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Five Signs You Should Double Opt-In Your Emails

The Science Behind Engaging your Supporters

You're Getting Hit With Spam Complaints or Bounces. Email deliverability is a metric for the rate of success you have at getting your messages into people’s inboxes. Attacks through email are big news and are becoming more common with each year. It can be a challenge for many organizations.

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New Google and Yahoo Standards for Email

M+R

Here’s the good news: your organization probably already meets most (or even all!) of these new requirements — none of them are truly new ideas, and most have been requirements for years. Now here’s the bad news: if you don’t get on board with the new requirements, you’re likely to see your emails going to spam.

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