Care2

AUGUST 7, 2014

Care2 and Parachute Digital teamed up to create a White Paper explaining just that! The report’s Six Stages of an Effective On-boarding Strategy guides you through and answers these questions: Some of the key points that resonated for me were: You don’t have to target everyone.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. The white paper is based on a roundtable held last year with a number of social media experts. It also raises the question, "Is influence what should be measured?" There's a lot to digest here.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2012

As a long time reader of Beth’s blog, I am very excited by the release of Beth’s new book, Measuring the Networked Non-Profit. For example, younger donors may prefer to see the impact of their donations through photos on Instagram or short 15-second Viddy videos, while older members enjoy data-driven blog posts, white papers or podcasts.

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Achieve

DECEMBER 19, 2017

But if data showed that your highest-value users are more likely to be older than 45 and female, you’d likely rethink your strategies and tactics in response. Setting goals that align with your nonprofit’s digital strategy allows you to measure effectiveness and adapt tactics to improve conversions.

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Bloomerang

MAY 21, 2021

There’s all kinds of videos and stuff that you can interact with there if you want to learn more about us. So La Cocina went back to their values and their vision and revised their strategies for the time of the pandemic. They will not be measurable. There’s no restaurants that are open. So next one is vision.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2009

The Symposium has several brief white papers about future techologies and education to jump start the discussion: It's Easy To Fall in Love with Technology by Danah Boyd. Scott and his team travel with digital still and video cameras everywhere they go. But make no mistake, the shift will be in approach and strategy.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2011

Having a robust content strategy that can feed multiple channels – web site, print, email newsletter, social media outposts, and now mobile – is critical to success. Having an ecosystem is also important or a regular schedule or wrapping your content strategy around an editorial calendar. 3. Start with Small Chunks.

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