Measure Metrics Pledge Test 
The NonProfit Times
MAY 23, 2024
A matching grant pledge prior to the big day encouraged supporters to dig deep, resulting in a 40% revenue increase compared to the previous year’s total by the time the day drew to a close. Fundraisers have other metrics available. Any number of variables can influence these metrics. And the only way to know is to test.”
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 20, 2012
The App also provides: adoptable dog search by zip code, simple giving to help homeless pets, and their grassroots pledge to start seeing invisible dogs. The bottom line is that it is a fun addition to our Invisible Dogs campaign and our first test into the mobile app world.” Primary measurement tool: Facebook Insights.
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Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 13, 2014
We know that the road to great results is paved with controlled experimentation , one hypothesis and test at a time. Using the scientific method for experiments can yield insights about how much time and effort – whether our effort has to reach perfection or not. What are the right tools to help measure success?
NetWits
SEPTEMBER 8, 2011
We have created most of our games in-house, but we did work with MCM Net on our Super Meat Boy parody, Super Tofu Boy, and we have worked with This Is Pop on the peta2 game Breasts, Not Animal Tests. Most importantly, we saw that hundreds of players went on to sign our pledge to be vegan or to order our free vegetarian/vegan starter kit.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 17, 2012
Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and using social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges. Flickr Photo by ESML.
NTEN
AUGUST 31, 2011
We have created most of our games in-house, but we did work with MCM Net on our Super Meat Boy parody, Super Tofu Boy, and we have worked with This Is Pop on the peta2 game Breasts, Not Animal Tests. Most importantly, we saw that hundreds of players went on to sign our pledge to be vegan or to order our free vegetarian/vegan starter kit.
NTEN
JULY 19, 2011
Yet, critics seem unduly preoccupied with tools and/or the use of metrics like open and click rates and contrast that with proven skills of movement building and civil disobedience. The real opportunities of campaigning in a digital age are that we can be more dynamic and intelligent with our campaigning.
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