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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Don’t write outcomes in stone.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

To align your mission with your brand and reflect that symmetry through products and services, you need to bring membership and marketing to the Equator. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Don’t write outcomes in stone.

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What Are You Really Asking? A Checklist for Grantmakers

sgEngage

They help you gather information, assess needs, measure outcomes, and build relationships with your grantees. It’s also about making sure that your questions reflect the current state of your community and the sector, and that they respect the diversity and expertise of your applicants. As a grantmaker, questions are your tools.

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Investigating and Improving the Questions You Ask Grantees

sgEngage

Your application should reflect an awareness of these changes, otherwise you might come across as indifferent to the shifts in society and the sector. Make small changes, perhaps tweak the language a little or edit the question into a simpler format. Your questions should also reflect your values as a funder. Take it out.

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How To Write A Nonprofit Mission Statement in 7 Steps (Plus 10 Great Examples)

Neon CRM

What positive outcomes are you aiming to create? If your nonprofit has made any large-scale changes, your team should sit down and assess whether your mission statement still accurately reflects your work. Next, ask about what language resonates with them. Be sure to use active voice and descriptive language.

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Storytelling for Grant Writers: 10 Tactical & Stylistic Tips

Achieve

After all, you’re not starting a new program to make a line go up on a graph—you’re starting it to drive more and better outcomes for real people. Be mindful of passive voice. When writing about impact and people, generally emphasize active language, but remember that passive voice can and should be used strategically, too.

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Celebrate, Educate, and Fundraise: Planning Winning AAPI Heritage Month Events

The Modern Nonprofit

The theme should clearly reflect the purpose of honoring and highlighting AAPI cultures. When making appeals, focus on real stories and the concrete outcomes made possible by donations. If budget allows, run ads both in Asian language publications and general market newspapers/websites. Avoid too much cultural jargon.