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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

The chapter is based on interviews with folks in the field and includes step-by-step checklists, examples, and tips. It uses metrics to measure your results and help you improve your strategy over time. Use of metrics to measure your results. Learning is picking the right metrics to measure what is and isn't working.

ROI 50
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What I Learned About Online Donor Engagement from Fundraisers in Brasil

Beth's Blog: How Nonprofits Can Use Social Media

The moderator, Marcelo Jamberio, organized a set of questions that other Marcelo and I responded to with slides and audience interaction. I also discussed the importance of laying out the supporter journey and having metrics to understand and improve conversion rates. The audience laughed. Transparency.

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

Virtual 105
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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

In this post, I’m sharing my slides , resources , and practical engagement tips with a higher purpose. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. In a recent interview, John Hadyon reinforced this timeless piece of Facebook engagement advice.

Practice 107
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Best Tips to Rock your Online Presence

Care2

Produce a monthly website and online engagement report of key metrics. Add visual variety by highlighting new photos, captions, and links in the slide rotation every week. Spotlight/Profile, Interview. Nonprofit Online Advertising Online Advocacy Online Fundraising Online Marketing Social Networking Technology Trends Web 2.0

Online 71
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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

If a client hasn’t had Analytics for a year, 3 months would be the shortest timeframe we’d want to evaluate to ensure we get a clear enough picture of trends over time. It’s always great to pull screenshots from Google Analytics to show reports and add some interest to the slides. Surveys and Interviews. Research Questions.

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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Several of the larger nonprofit organizations we interviewed for this screencast have gone that route. All the metrics you collect, ask the So What? Act 3: Google Analytics That!