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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

As discovered in the Global Trends in Giving Report , the.org domain is by far the most trusted domain for nonprofit website and email communications. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. Gmail, Yahoo, etc.

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Here’s Where We’ll Be: Summer 2021 Edition

M+R

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. . July 14, 11:30–12:30pm ET: “Newest Trends in Digital Ads” at the Bridge Conference.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. 7) Always use a salutation and closing in email communications. Nonprofit people are good people.

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grist.org: Measuring Along the Ladder of Engagement

Beth's Blog: How Nonprofits Can Use Social Media

grist.org is a data-informed organization that uses a ladder of engagement not only to guide its content and social media integration strategy, but uses measurement at each rung of the ladder to ensure that they are getting results. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

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How To Build Community Using Social Media

CauseVox

Controversial and provocative topics, large international events, and clickbait news headlines always float to the top due to the amount of engagement they receive (positive and negative). leverages catchy blog headlines and compelling opening paragraphs to hook readers in and get them to read on. Did it result in more email sign-ups?

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Architecting Your Site for Search Engine Performance (And We Ain't Just Talkin' Keywords)

NTEN

To be successful, however, you need to go beyond having your site be just "search engine FRIENDLY" and instead want your site to be "search engine OPTIMIZED" so that your Web pages come up on page one of a search results page for specific, relevant, and traffic-driving search phrases. But how? . KNOW THY AUDIENCES.

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