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Less is More: The Dos and Don’ts of Facebook Advertising

Byte Technology

That said, Facebook has certainly become a mainstay for businesses large and small seeking to enhance their profiles and promote their brands in a virtual world where “likes” can quickly convert to dollars and cents. Maintain consistency by keeping your ad simple and pair a headline with a message in a way that doesn’t overwhelm readers.

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Facebook Usage Declines: What Does It Mean for Your Nonprofit’s Digital Strategy?

Beth's Blog: How Nonprofits Can Use Social Media

For example, my one colleague replaced her profile photo with a black and white image that states “Away.” Is it the BEST place for photos? ” Another announced that they were taking a few months off from Facebook. What does the research say over Facebook usage after the News Feed changes? Probably not.

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How Facebook Changes Are Impacting Engagement on Brand Pages and What Nonprofits Should Do About It

Beth's Blog: How Nonprofits Can Use Social Media

The art of writing good teaser headlines is critical to getting more interaction. Engaging photos, especially of local places and animals work well. Building Your Subscribers for Your Facebook Individual Profile. I share the other content through my personal profile as public posts.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Image from Flickr by Xurble. Here are a few images from the charity: water website that show how they employ social proof. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Include photos of the donors or the company logo whenever possible.

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11 Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

Websites that are burdened with too much text or too many images without consistency in size and color scheme can immediately lead to an exit response. The home page of today should have large, powerful images and minimal text. Images should be consistent in size and resolution and should be placed in the same location on every page.

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. This eye-catching photo invited viewers to click to take a closer look.

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Donor Acquisition: 3 Donation Form Tweaks that will Quickly Improve Online Fundraising

Connection Cafe

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Can we build a progressive profile of a donor rather than learn everything at once? Write Once, Read Never. If we remove this field for 6 months, would anyone notice?