article thumbnail

Ensuring Email Deliverability—Updates to Gmail + Yahoo

Media Cause

On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Low User-Reported Spam: Senders must stay under a 0.3% spam rate threshold or risk being marked as spam.

gMail 72
article thumbnail

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook.

email 333
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Google’s New Email Rules Mean For Your Nonprofit Organization

Care2

Google has announced that that “bulk senders” will need to authenticate their emails, stay under a reported spam threshold, as well as provide an unsubscribe option when communicating with individuals on their lists. What is a bulk sender?

email 45
article thumbnail

Lame Spam of the Day: willing to invest.

Robert Weiner

I'm charmed by the tortured grammar in this spam. But would it have been too hard to at least make the sending email address (@gmail) match the reply-to address (@yahoo)? common loan,always a silent partner that is given periodic reports of. common loan,always a silent partner that is given periodic reports of.

Spam 112
article thumbnail

What actually happened: Apple Mail Privacy Protection

M+R

Since Apple Mail can be set up to work not just with Apple domains, but also with most of the major inbox providers (Gmail, Yahoo, AOL, Hotmail…) this impacts a huge segment of email subscribers. It probably started showing up in your reporting in late September, right after iOS 15 rolled out, and has been increasing ever since.

Mail 107
article thumbnail

5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

An eye-opening report authored by Brett Schenker states, . Nonprofits lose about $15,000 per year of donations due to wrong targeting and missing out spam filters, which blocks the emails from prospects.”. One of the main downsides could be a poor response rate or spamming of your emails. . Buy only from a reputed vendor. .

email 84
article thumbnail

10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Gmail, Yahoo, etc. As discovered in the Global Trends in Giving Report , the.org domain is by far the most trusted domain for nonprofit website and email communications. Over the decade that followed, most groups became overrun with spam and tech glitches, and as a result, LinkedIn Groups almost became obsolete.

Linkedin 362