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What actually happened: Apple Mail Privacy Protection

M+R

Reminder, email opens are tracked by tiny image pixels embedded in email content. When a user downloads that image, it registers as an “email open.”). Sure, you’d get the occasional bot open or someone with images blocked, so it wasn’t a perfect data point, but it was a fairly stable, useful number. Apple opens went UP.

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5 Nonprofit Email Marketing Mistakes to Avoid

NonProfit Hub

Make the image size and text compatible with each other. An eye-opening report authored by Brett Schenker states, . Nonprofits lose about $15,000 per year of donations due to wrong targeting and missing out spam filters, which blocks the emails from prospects.”. Avoid using any spam buzzwords in the subject line. .

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Once you have defined your goals and objectives, create a social media ROI spreadsheet to monitor and report your progress from month to month. For organizational reasons, you could opt to use the Gmail e-mail account that you created for your nonprofit when setting up your Google account for all social media and mobile technology accounts.

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Email Design Conventions

Beth's Blog: How Nonprofits Can Use Social Media

Never use images for important content like headlines, links and any calls to action. Test your design in a preview pane, full screen and with images turned on and off before you send it. Check the spam score report. Here are their 6 conventions: What should stay, change, or go? Additions: 7.

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Outlook.com — The New Hotmail

Tech Soup

Users of other services like Gmail or Yahoo Mail can set up a new @outlook.com address and have their other accounts forwarded. It also has better spam filtering — it keeps spam to less than 3 percent of your inbox. After its launch in February, there were many reports of Outlook.com outages.

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Software to Build and Grow Your Nonprofit

Tech Soup

The Windows version also includes a nonprofit-specific version with built-in features for grant tracking, financial reporting, and IRS Form 990 data. New in the 2011 version: save time by instantly generating batch invoices, quickly locating accounts with QuickBooks Search, and sending invoices directly to Yahoo, Gmail, or Hotmail accounts.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

Outlook, Hotmail, or Gmail) is not set up for email marketing and has significant limitations that can hurt rather than help your email marketing efforts. If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Good images.