[Book Interview] Nonprofit Example of Social Media Excellence: The Nature Conservancy
Nonprofit Tech for Good
DECEMBER 13, 2010
Mobile: m.nature.org. For my role, social media is only about 30% of my job – I manage our paid online advertising strategy, SEO, and web analytics strategy in addition to social media. Are you tracking Return on Investment (ROI), and how? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI.
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