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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Have a minimum of 15 ads in each campaign : 5 images x 3 copy versions.

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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

Building a non-profit website might be the most intimidating aspect of launching an organization. The experience people have on your non-profit website will influence what they think about you and if they think they can trust you. It’s the digital face of your organization and where many people interact with you for the first time.

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3 SEO Strategies To Increase Your Nonprofit’s Online Reach

TechImpact

Image courtesy of Vudu Marketing. Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. The post 3 SEO Strategies To Increase Your Nonprofit’s Online Reach appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Have other tips you’d like to share?

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4 Ways Your Nonprofit Can Better Utilize Facebook

TechImpact

Image courtesy of Inside Facebook. Each part of your posted link is highly customizable; from the image to the headline, every part can be changed to your specifications. Say, for, example your nonprofit is running its biggest fundraiser of the year. Pin to the top. Highlighted posts.

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What NOT To Do On Your Nonprofit’s Next Email Newsletter

TechImpact

Image courtesy of Scorephoenix.org. Stock images. Nothing says “I took the easy way out” like using stock images in a newsletter. Show them how much they’re valued by using images taken of your team, from around the office, or from your last event. Come up with some snappy titles and headlines that will attract clicks.

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Building Personal Relationships with Thousands at a Time

NetWits

As Blackbaud’s 2010 Conference for Non-Profits approaches this October 21-22, 2010 in Washington, DC, I’m working with colleagues to put the finishing touches on my sessions, and one in particular — one of my favorite topics — is simply too much fun to not share here: Targeted Content*. What is Targeted Content? Enter Targeted Content.

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The Beginner’s Guide to Writing the Perfect Fundraising Letter

Get Fully Funded

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Take a look: So, what does it take to get your fundraising letter right so you can raise thousands through the mail, even if this is your first mailing or if your last letter was a total flop?