Files, Metrics, Technique and Video

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

SEPTEMBER 8, 2023

A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. Put a human face on the cause through case studies, testimonials, and videos. The metrics showed the ads were not effectively driving growth. Personal stories, donor benefits, time sensitivity?

Lesson

Lesson Fundraising Digital Test

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

MAY 24, 2018

Even though online revenue grew last year and the year before, every individual email metric declined. Combining both content marketing techniques and digital advertising tools has delivered value to nonprofits. Twenty one percent of email files took an online advocacy action in 2017. Mobile list size grew by 35% in 2017.

Benchmark

Benchmark Digital Trend Report

Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

JULY 14, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Often, an effective title (e.g.

YouTube

YouTube Video Social Media Advocacy

Webinars

How To Cultivate Community Affinity Throughout The Generosity Journey

MORE WEBINARS

Data and Storytelling: 6 Ways to Use Data to Move Your Mission

NTEN

MAY 12, 2011

It's hidden away in project output reports and research excel files. My favorite example of this technique is the Descry Project's Obesity Epidemic visualization. And chances are your nonprofit, government agency, foundation, or research institution has gobs of it just sitting around. Tell Your Story, Literally!

Data

Data New York City Storytelling New York

Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

AUGUST 16, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Often, an effective title (e.g.

YouTube

YouTube Social Media Video Advocacy

Data and Storytelling: 6 Ways to Use Data to Move Your Mission

Forum One

FEBRUARY 21, 2011

It's hidden away in project output reports and research excel files. My favorite example of this technique is the Descry Project’s Obesity Epidemic visualization. And chances are your nonprofit, government agency, foundation, or research institution has gobs of it just sitting around. Tell Your Story, Literally!

Data

Data New York City Storytelling New York

Data and Story Telling: 6 Ways to Use Data to Move Your Mission

Forum One

FEBRUARY 21, 2011

It's hidden away in project output reports and research excel files. My favorite example of this technique is the Descry Project’s Obesity Epidemic visualization. And chances are your nonprofit, government agency, foundation, or research institution has gobs of it just sitting around. Tell Your Story, Literally!

Data

Data Story New York City New York

NpTech Tag Summary: NpTech Slide Decks, Twitter Saves Children, and Visualizing Information for Advocacy

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

For a step-by-step tutorial on SEO techniques for nonprofits, Wild Apricot's 30 Day Guide to Search Optimization is a good choice, while Search EngineLand site is probably the subject matter expert of choice. Social Metrics: The Search for ROI in Social Media by Steve Latham of Spur Digital.

Nptech

Nptech Slides Summary Tag

[VIDEO] Keeping Your Donor Database Healthy, Wealth, and Wise

Bloomerang

JUNE 25, 2021

So I’m going to shut off my video, and then I’ll bring it back on later, okay? So it’s updating your data file with changes of address. You can print out your data file or you can look at it and get an assessment of the health of it overall. Robin: Hey, all right. Are we ready to rock and roll or what?

Database

Database Donor Video Mail

Marketing Your Nonprofit’s App Effectively: 16 Steps

DNL OmniMedia

OCTOBER 5, 2020

Specifically, define the metrics that are most interesting and useful for your organization. Marketing an app requires planning and a range of digital marketing techniques and outlets. We recommend employing video formats for your promotional content because it tends to generate higher engagement online. A video demo.

Effective

Effective Marketing Press Review

Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics

Metrics Social Media Media ROI

Social Media Glossary: 34 Terms to Know

Whole Whale

MAY 8, 2020

A common metric for reporting on the number of people who viewed a piece of content and proceeded to click on an ad or link. An acronym for Graphics Interchange Format, a computer file format for the compression of visual digital information. a metric that defines whether a marketing campaign has succeeded or failed.

Social Media

Social Media Media Social Avatar

Five Tips for Online Fundraisers from a Direct Mail Dinosaur - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

NOVEMBER 6, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) He says, "Turn strangers into friends.

Mail

Mail Social Media Online Fundraising

Five Tips for Online Fundraisers from a Direct Mail Dinosaur - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

NOVEMBER 5, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) He says, "Turn strangers into friends.

Mail

Mail Social Media Online Fundraising

Nonprofit Technology

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Webinars

Trending Sources

Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Webinars

Data and Storytelling: 6 Ways to Use Data to Move Your Mission

Insiders Guide to Video and YouTube for Nonprofits - Online Fundraising, Advocacy, and Social Media - frogloop

Data and Storytelling: 6 Ways to Use Data to Move Your Mission

Data and Story Telling: 6 Ways to Use Data to Move Your Mission

NpTech Tag Summary: NpTech Slide Decks, Twitter Saves Children, and Visualizing Information for Advocacy

[VIDEO] Keeping Your Donor Database Healthy, Wealth, and Wise

Marketing Your Nonprofit’s App Effectively: 16 Steps

Podcamp Session on Social Media Metrics: Thank You Jeremiah

Social Media Glossary: 34 Terms to Know

Five Tips for Online Fundraisers from a Direct Mail Dinosaur - Online Fundraising, Advocacy, and Social Media - frogloop

Five Tips for Online Fundraisers from a Direct Mail Dinosaur - Online Fundraising, Advocacy, and Social Media - frogloop

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