Care2

JUNE 26, 2009

Plastic Jungle , a company that sells, buys, exchanges, and donates gift cards agrees and recently started to raise money for nonprofits by encouraging people to donate their unused gift cards to DonorsChoose.org and other nonprofits. As a donor, you choose which project you would like your donation to support.

Social Media 37

Social Media Gift Advocacy Support 37

Care2

FEBRUARY 20, 2009

Every month, Chattarati would feature a different nonprofit and ask people in the community to donate $5 to a specific goal at that organization. We received 44 online donations in all. Only three online donations came from previous donors. Only three online donations came from previous donors. of Chattanooga.

Case Study 35

Case Study Local Studies Social Media 35

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

DECEMBER 28, 2008

Making sure that online donations are possible on your website is very important. Depending on your audience, a story of success from the past or a story about a person/group/animal from the present that shows why donations are so important. December 28, 2008 | David Kinard Copyright © 2008, Care2.com All rights reserved.

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

DECEMBER 8, 2008

Join us to learn how your organization can increase donations on and offline this year. Madeline and Elise will share their insights into recruiting supporters online and getting them to donate, with an eye towards end of year fundraising during an economic downturn. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Online Advocacy Case Study 28

Care2

FEBRUARY 3, 2008

Now, you need a surefire strategy to get you those key last minute donations. With as many as 98 percent of visitors to an organizaitons donate page leaving before making a donation, the gang offers concerte action steps for increasing the percentage of visitors to your donate page who actually complete a gift.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

NOVEMBER 9, 2007

Now, you need a surefire strategy to get you those key last minute donations. With as many as 98 percent of visitors to an organizaitons donate page leaving before making a donation, the gang offers concerte action steps for increasing the percentage of visitors to your donate page who actually complete a gift.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

MAY 22, 2008

May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. The result was an in-depth eleven page report. The concept was born out of the e-commerce landing page optimization research done by Marketing Sherpa and Marketing Experiments. You can download the report here.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

MAY 3, 2007

Does it make people want to donate or does it make them want to yawn? With a fantastic narrative, your campaign is well on its way to mobilizing citizens to action and getting them to embrace your policy goal. May 3, 2007 | Eileen Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Advocacy 28

Advocacy Social Media Internet Case Study 28

Care2

JANUARY 6, 2009

If you, like most nonprofits, accept donations on your website, then you should consider yourself to be running a "commerce" site, too. As you can imagine, a metric like average time on site is less helpful for a donation site than it is for a content-based one. Is it to gather donations or content? Excellent post!

Analytics 54

Analytics Google Social Media Websites 54

Care2

FEBRUARY 17, 2009

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

JULY 17, 2007

Fine Interview:Social Media Author Allison Fine » Tuesday Jul 17 2007 The Great Debate: DM vs. Online Acquisition Tuesday, July 17, 2007 at 04:10PM | by Karen Taggart As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Social Media 28

Social Media Online Advocacy Mail 28

Care2

MAY 22, 2008

May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. The result was an in-depth eleven page report. The concept was born out of the e-commerce landing page optimization research done by Marketing Sherpa and Marketing Experiments. You can download the report here.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

JULY 19, 2007

Fine Interview:Social Media Author Allison Fine » Tuesday Jul 17 2007 The Great Debate: DM vs. Online Acquisition Tuesday, July 17, 2007 at 04:10PM | by Karen Taggart As a former direct mail diva, I have a constant debate in my head about which type of donor/member acquisition is "best" – online or direct mail?

Social Media 28

Social Media Online Advocacy Mail 28

Care2

MAY 3, 2007

Does it make people want to donate or does it make them want to yawn? With a fantastic narrative, your campaign is well on its way to mobilizing citizens to action and getting them to embrace your policy goal. May 3, 2007 | Eileen Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Advocacy 28

Advocacy Social Media Internet Case Study 28

Care2

JANUARY 15, 2009

Receive monthly updates 3 Comments | by Share Article in E-newsletters , Email Marketing Reader Comments (3) One thing Ive found that works extraordinarily well for large, national NGOs is mailing on local issues. January 22, 2009 | Jill Foster Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

APRIL 16, 2008

Many nonprofits that have large, active email lists do little or no fundraising from their lists, others use these lists almost exclusively as a source of donations. Some base the value strictly on the donations raised compared to the cost of acquiring an online supporter. Dont fall into the trap of counting only the first donation.

Advocacy 44

Advocacy Social Media email Online 44

Care2

MARCH 25, 2008

Many nonprofits that have large, active email lists do little or no fundraising from their lists, others use these lists almost exclusively as a source of donations. Some base the value strictly on the donations raised compared to the cost of acquiring an online supporter. Dont fall into the trap of counting only the first donation.

Advocacy 44

Advocacy Social Media email Online 44

Care2

JUNE 30, 2009

Click, call, donate, text, signup, etc.) Avoid sending them press releases, policy statements, or lengthy treaties and only send a communication when you have something meaningful and compelling to say. June 30, 2009 | Mark Horoszowski Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Social Media 40

Social Media Advocacy Online Tips 40

Care2

NOVEMBER 15, 2007

Use your current audience to cultivate these donations. Here are also the fundraising options mentioned today: Email Direct mail Major Donors CFC Social networks Events Grants Telemarketers Ads (TV & Radio) PR Advocacy Which of these are best for you to capture those last-minute donations? Copyright © 2008, Care2.com

Interaction 28

Interaction Social Media Advocacy Fundraising 28

Care2

OCTOBER 18, 2007

The campaign attracted 96,000 participants, and Starbucks did eventually change their policy, thereby benefiting poor farmers in Ethiopia. and see how many weeks of food, for a family of four, your donation could provide. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Convio 28

Convio Award Social Media Advocacy 28

Care2

MARCH 26, 2009

While donors continued to donate money, the average gift was smaller. For example, between 2006 and 2007, online donations grew by 26% but between 2007 and 2008 online donations only grew by 14%. After all, the number one reason people cite for not donating is that they werent asked”, said Weiner.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. Give them options for how to process their gift (pay pal, online form, print form and mail). If you have a street address, mail them!

Social Media 31

Social Media Advocacy Online Money 31

See3

AUGUST 9, 2007

If they focused as much on getting back to this story as in creating a consumer products division, the donations will flow like never before. Now four of my perscriptions I get mail order without insurance because it cheaper then AARP’s United Health Care. I think the folks at J&J had a good read of the reaction.

Nevada 40

Nevada License Companies Product 40

Care2

AUGUST 8, 2007

David Feltman, current Director of Direct Marketing at Barclays Global Investors and former nonprofit fundraising guru, said that that the core marketing principles hold true whether you are selling mutual funds or soliciting donations. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

New York 28

New York Social Media Conference Advocacy 28

Care2

NOVEMBER 15, 2007

60) Search « A Procrastinators Guide to Year-End Fundraising | Main | Five Tips for Online Fundraisers from a Direct Mail Dinosaur » Thursday Nov 08 2007 MySpace.com: A Place for Donors? Does their profile have an e-mail capture box on it? Does their profile include a donation widget or a link to click for donations?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

60) Search « A Procrastinators Guide to Year-End Fundraising | Main | Five Tips for Online Fundraisers from a Direct Mail Dinosaur » Thursday Nov 08 2007 MySpace.com: A Place for Donors? Does their profile have an e-mail capture box on it? Does their profile include a donation widget or a link to click for donations?

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

AUGUST 14, 2007

Place the most important articles at the top - theyre more likely to get read there Give people an opportunity to donate or take action - links in standard newsletters do get clicked on, but, admittedly, not as much as stand-alone appeals Include fun stuff in the sidebars - they get clicked on a lot! Copyright © 2008, Care2.com

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

Care2

FEBRUARY 6, 2008

With over 64 million active users and 250,000 more joining daily, Facebook in particular can be an excellent network to use to plan and coordinate events, gather support for a campaign, increase publicity for your organization, or collect donations (though the jury is still out on this one). Copyright © 2008, Care2.com

Social Media 28

Social Media Facebook Advocacy Organization 28

Care2

AUGUST 17, 2007

Members who took this action were further prompted to sign up for MFCN’s mailing list, and Care2 delivered the signups (with full first and last name, email address, zip code and in most cases, full postal address) at regular intervals to MFCN. Copyright © 2008, Care2.com To create a new comment, use the form below.

Case Study 28

Case Study Conservancy Studies Social Media 28

Care2

JUNE 13, 2009

Less then 1 percent of Facebook members who have joined a Cause have actually donated money through the Causes App. The median donation is $25 as compared to average online donations from email fundraising appeals, which is about $71. June 30, 2009 | Andi Copyright © 2008, Care2.com All rights reserved.

Facebook 50

Facebook Social Media Advocacy Online 50

Care2

NOVEMBER 25, 2007

The attention they received and the pleas they made to the public for donations were exceptionally effective. Many celebrities took a stand on this crisis and even made their own donations. November 25, 2007 | Freddie Sirmans Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Celebrate 28

Celebrate Social Media Advocacy Online 28

Care2

FEBRUARY 7, 2009

Be sure and check out how groups like NARAL and the Sierra Club have used social networking to encourage donations and strengthen community. February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Being able to engage them through social media is the goal!

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

MAY 14, 2009

Online Fundraising While online giving was up in 2008, as the economy tanked, year-over-year returns flattened and those who did donate gave less in the fourth quarter. May 14, 2009 | Eric Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

FEBRUARY 25, 2008

LWB had to teach their members how to sign-up for Facebook and donate to their cause. If people are already on Facebook, have gone to your Causes donation page, become a "member" to your Cause, and still havent donated - they arent going to, no matter how many times you message them. And now to the interview.

Causes 38

Causes Facebook Challenge Social Media 38

See3

SEPTEMBER 19, 2007

I will donate. But why is it important that I donate now. “I just got this email about the matching and I want to donate.&# This is the first time in AJWS history that we have been able to extend such a generous offer to our supporters, so please, help us reach our new goal of $175,000 by making a donation today.

Game 40

Game Pledge Donation Case Study 40

Care2

SEPTEMBER 25, 2007

Make it easy to give – make your donate buttons prominent and place them wherever it makes sense. And minimize the number of clicks required between “donate now” and “thanks for your gift.” September 25, 2007 | Heidi Gider Copyright © 2008, Care2.com ” Why? Great article!

Social Media 28

Social Media Online Advocacy Fundraising 28