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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

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Should I Sponsor a Virtual Event?

AccelEvents

The good news is that virtual events can provide even more benefits and a greater return on investment (ROI) than a traditional physical event. . Your product or service, and your involvement in the event, will warm attendees to you, potentially leading to an easy conversion or sale. . But does the same hold true for virtual events? .

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Get Your Small Business on the Map: 4 Digital Marketing Tips

Nonprofits Source

Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Then, tailor your communications according to each persona’s demographics, behaviors, and motivations. Doing so will help drive a high ROI for your small business. Send surveys.

Map 52
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10 Best Blogging Practices for Nonprofit Organizations

NonProfit Hub

For instance, you could create personas based on how individuals interact with your mission, whether as volunteers, donors, or beneficiaries. Use this template to facilitate the persona creation process: This template offers space to add demographic and behavioral information about your personas and strategize your intended messaging.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. For example, if your goal is to increase sales, you’ll need to track the campaign’s conversion rate.

Map 52
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Should I Sponsor a Virtual Event?

AccelEvents

The good news is that virtual events can provide even more benefits and a greater return on investment (ROI) than a traditional physical event. . Your product or service, and your involvement in the event, will warm attendees to you, potentially leading to an easy conversion or sale. . But does the same hold true for virtual events? .

Sponsor 52
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The Event Marketer’s Mega Guide to Driving Leads and Accelerating Growth

AccelEvents

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Live events will no longer exclusively mean in-person and will instead encompass a range of platforms, media, and digital interactions. . Interactive workshops.

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