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3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

For example, if you’re hoping to reach a younger audience with your business’s services, you might create short-form videos on TikTok and Instagram that incorporate popular trends. For instance, a dance studio might share photos of their contemporary students performing at a competition to entice prospective students to sign up.

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Great reads from around the web on May 20th

Amy Sample Ward

"A recent Reuter’s article: Top Ten Trends in Sustainable Business, focuses on the best trends in “green business,&# I’m struck by how many of the points are applicable to sustainable social media. Here are my top trends in sustainable social media (hat tip to Reuters)." What do you think?

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How to Win the Game of Facebook Fundraising

Get Fully Funded

Tuition for ten students in an after-school program? Maybe your organization’s vehicle needs new tires, or maybe your students need headphones for school. Maybe you need to replenish your food pantry’s supply of toiletries, or maybe you need to buy subscriptions to an online math program for students in your after-school program.

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How Arts Organizations Are Engaging Community Online

Tech Soup

" Its purpose was to train students to experiment with, understand, and share art using social media and face-to-face interaction. This involves constant monitoring to gain a fluency in the dynamic trends of social media. Danielle Siembieda (@art_inspector) created a project called Art Ambassadors.

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25+ Virtual Fundraising Ideas | A Guide for 2021

Qgiv

This consists of 45-minute meetings sent out to all donors for updates on programming and the Family Stability Fund, as well as to connect with some students. Further, by inviting the students who are benefiting from the Family Stability Fund, the donors can get first-hand interaction with those that they are helping. Bingo Night.

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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

This example from Teach for America is a photograph of handwritten thank you note from a student to an TFA alumni thanking them for making a difference. It does have a Star Wars theme, but he created a fun caption contest. Here are some tips for games and giveaway contests on Facebook. Experiment, Measure, Learn, and Revise.

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Level Up and Change the World: Gamification Apps

Tech Soup

One of the biggest trends in mobile giving right now is gamification: the integration of game dynamics, like points, badges, or levels, into a fundraising or social good campaign. Created by local NYC students, this game is designed to be played in and around city libraries and teaches players how to use library resources.