Whole Whale
APRIL 13, 2022
References (1<5). Talk to at least 2 references they list. In their proposal, have they accounted for additional costs unrelated to staffing, such as stock photography or software subscriptions? Will the agency have a role in migrating existing website content? Homerun factor (1<5). Questions to ask Vendors.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2013
Give them a name, find a photo of them on a stock photography site and flesh out their biographical details. These characters can then become common reference points for your team. You can even use this data to create illustrative content for internal stakeholders or to talk to your supporters. How old are they?
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DNL OmniMedia
MARCH 31, 2021
Photography and Videography: To what extent will you use photography and videography in your branding? Here are additional textual elements to note in your nonprofit’s brand guide: Grammar and Style: Do you prefer to refer to donors as supporters, contributors, givers, or champions? Do you ever abbreviate your name?
Connection Cafe
APRIL 25, 2018
The need for authentic, consumer-voiced content is a natural and synergistic opportunity for marketing departments and foundation staff to begin building a more collaborative relationship. Combined Commitment to Content Strategy. However, content can be a salvation of sorts. Collaborative Execution.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 23, 2012
His chapter on “Data Literacy” describes what sounds a lot of good content curation skills minus the social sharing part. Johnson reframes the problem in a modern age as “information consumption” suggesting the problem isn’t the amount of information we have at our disposal, but our mindless consumption of it.
Museum 2.0
SEPTEMBER 25, 2013
I’m always amazed when my colleagues tell me that the biggest barrier they face to “opening up” the content at their museums is from registrars—the people who care for collection objects. If the reproducer includes a reference to the original source, does that offset the concern or increase it? North Carolina Museum of History 1988.39.4
Connection Cafe
MAY 21, 2009
You can avoid this mistake by identifying 4-5 priority audience groups for your online presence and ensuring that you provide information and pathways through your content that are specific for each group. However, a design must accomplish much more than just wowing the visitor with fancy fonts and slick photography.
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