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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

Instead share the largest amount of your budget on SEO and content marketing (blog posts and fresh website content). Those written goals will serve as an overview map for you and your leadership team. This knowledge will help you introduce new marketing channels into your strategy. Now you see your ROI and who your customer is.

Marketing 246
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A Helpful (Unofficial) Digital Training Guide for New AmeriCorps Members

Whole Whale

AmeriCorps offer amazing training for new members before they embark on their service journeys, their online course catalog covers an amazing breadth of content. These nonprofits then, in turn, have begun to need digital marketing/analytics/content and other digital-first work done by staff and AmeriCorps members. .

professionals

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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

Social Media Plan mapping out stories, evergreen content, and other pieces that are on brand for your organization, so there’s always something interesting and relevant for the donor online. You can simplify the process by putting a few of these helpful hints into play: Automate. Map it out.

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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

Start With the Basics: Platform, Domain Name, and Site Map The first thing you need to do in building your non-profit website is choose a platform. Next, you need a site map. This is a map that lays out the pages your site needs. When you think about your site map, think about your audience. Work on your voice.

Profit 124
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Notes from Webinar: Social Media for Organizations

Amy Sample Ward

Here are the slides (Hint: visit the slideshare site by clicking on the link below to see the speaking notes as well!). I’ve also blogged before about how to map your community and content. Social Media for Organizations: Enjoy Your Own Party. View more presentations from Amy Sample Ward.

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How to Approach a Nonprofit Job Interview with a For-Profit Attitude (and Résumé)

EveryAction

Hint: it’s not for the money. Although the tone and substance were very different, I related my responsibility of collecting information from different teams for the newsletter to exploring and promoting programs through content marketing on the nonprofit blog. Why we consider making the switch.

Attitude 101
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Data in the Museum: Experimenting on People or Improving Their Experience?

Museum 2.0

Even as the reporters acknowledge that museums are trying to better understand and serve their visitors, there''s a hint of menace in headlines like " The Art is Watching You. " Facebook decides what content you see, what ads you see, and your personal ratio of puppies to snow warnings. We''re trying to personalize. Is it ethical to.

Museum 20