Channel Spam Story Storytelling 
Saleforce Nonprofit
JULY 8, 2021
Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. From there, identify and align variables like stories, voices, ask ladders, donation form appeals, and aesthetics that align best with each segment of your target audience. Share their why.
Qgiv
JUNE 29, 2021
Social media is an incredibly powerful storytelling tool for your nonprofit. This tool lets you draft, schedule, and post Instagram posts and stories. Links that are longer than 20-25 characters look like spam and can detract your followers from clicking the link. Later is a scheduling tool primarily for Instagram.
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Tech Soup
APRIL 4, 2017
For the last 10 years, email has continued to generate the highest return on investment for fundraising — more than any other fundraising channel. Develop a strategy to keep members active: Build a content calendar, so you know what your constituents will get when and through which channels. Focus on human stories, not policies.
Everyaction
JULY 18, 2018
The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. Don’t forget - despite the structured, sometimes mechanical feel a fundraising plan can have, storytelling does have a place in the planning process. Ready, set, goals!
Nonprofit Tech for Good
DECEMBER 3, 2020
2) Craft a compelling message (behind-the-scenes, a call-to-action, a positive story, etc.). 3) Upload visual content that tells the story of your organization. That’s equivalent to sending an email to your supporters and 98% of your emails going to spam folders. 8) Experiment with Facebook Stories.
The Science Behind Engaging your Supporters
OCTOBER 3, 2018
It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. Eddie Engager + Emma Event Attendee.
Amy Sample Ward
MAY 14, 2009
Email is a critical channel. spam filters: are you using spam-like words in any of your content? This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. With the information and story this new map was able to convey, they were able to stop the logging plans.
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