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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. That way, you can assess which pages are most popular for users who come via each traffic channel. Email remains one of the most valuable channels for nonprofit marketing and supporter engagement. eCommerce stores.

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Great reads from around the web on April 8th

Amy Sample Ward

" How do your social media channels fit in your organization's emergency communications plan? org inspired him in ways he never imagined." org inspired him in ways he never imagined." These fall into two types: crises that originate in social media, and crises that originate offline.

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The End of the Beginning of Online Giving

Connection Cafe

Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. It’s in our org charts. of total sales.

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Great reads from around the web on July 29th

Amy Sample Ward

." Q&A: A West Point for Community Organizing – Walking Distance – GOOD – "Since its first boot camp in 2006 the New Organizing Institute has trained more than 700 organizers across the country in leveraging online tools to generate offline action. " Where does Social Media belong on the Org Chart?

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Online 3rd Party Fundraising Done Right

Connection Cafe

Traditionally, most orgs have only provided support to these types of events using offline channels alone. Typically, the fundraising group signs an agreement, gets permission to use the org’s name/logo in promotional materials and maybe if the event is large enough, maybe a staffer would show up to accept the large check.

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Millennial Innovators: Meet Ecoviate, GiveMob, and Scholarships Expanding Education (SEE)

NTEN

." • The 2010 Haiti earthquake brought mobile giving into public consciousness, citing strong percentages of people who have given via mobile who say they now prefer giving that way…but there are few mobile channels that allow and inspire us to give. • Every day the app shows a new nonprofit campaign, whether project-specific or org-specific.

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Social Media for Good and Evil, Strong and Weak Ties, Online/Offline,and Orgs and Networks

Beth's Blog: How Nonprofits Can Use Social Media

My co-author, Allison Fine and I found many great examples of successful activism using these tools as part of multi-channel campaigns in our book The Networked Nonprofit. He also makes a false distinction between online/offline or as Allison and I have called it “online and onland&# activism. She Jillian York’s critique.

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