Turning Fundraising into a Game: Groupon, Zynga and Care2 do it, Why Don’t You?
NetWits
JUNE 2, 2011
At this year’s SXSW conference, keynote speaker Seth Priebatsch said the next 10 years will be the decade of games. Groupon , Care2 , Zynga and the like are already using gaming elements to drive fundraising, engagement, word-of-mouth sharing and stickiness amongst other things. Which begs the question. Budget-Friendly Incentives.
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