Broadcast Campaign Channel ROI 
Byte Technology
JANUARY 14, 2022
The results gave us a clear picture of the benefit of both Brand Awareness and Promotional Broadcast campaigns for Flourish. With a new online presence in place, we were able to use those listings and accounts as the channels for our broadcast campaigns. Timing is everything!
Qgiv
SEPTEMBER 2, 2022
Communicating need is paramount to responsive generosity, with the most efficient channels being the news and press. While not at the same scale as broadcast media, communicating the needs of your organization, as well as how donors can help today, is important. Donors respond to need. Not sure where to start? References.
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Nonprofit Tech for Good
FEBRUARY 8, 2012
Define metrics of measurement and create a social media ROI spreadsheet. Web 1.0 :: The Broadcast Web. Launch a peer-to-peer fund-raising campaign, if applicable. Launch a Twitter fundraising campaign, if applicable. Create a YouTube Channel/Google Account. Design your YouTube Channel. 1) Website.
Nonprofit Tech for Good
JANUARY 3, 2012
But first steps first… 11 New Year’s resolutions for nonprofit social media managers: 1) Create a “Thank You” video(s) for your 2012 fundraising campaigns. One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML.
Nonprofit Tech for Good
JULY 20, 2010
80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Timely, relevant breaking news is basis of a good social media campaign.
sgEngage
OCTOBER 11, 2023
With a 99% open rate—and 90% opened within three minutes—there is no better channel to quickly reach donors than text messaging. Texting offers unmatched engagement and immediacy to help nonprofits reach and convert more donors during time-sensitive campaigns. Who Can I Text?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 17, 2010
Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. In 2008, I designed the Nonprofit and Social Media ROI Poetry Slam and last year was a panel on crowdsourcing that modeled crowdsourcing in the design and delivery. Check out his illustration of the panel).
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