Do Negativity And Alarm Really Raise More Funds?
Bloomerang
OCTOBER 23, 2023
Does negativity and alarm really raise funds?” —John, CEO of a civic education nonprofit Dear John, This is a top-of-mind question for many fundraising professionals. This is especially true for mass marketing messages and broad fundraising appeals for monumental events like hurricanes or earthquakes. What’s your timeframe and goal?
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