Neon CRM

OCTOBER 23, 2023

According to a report by the Charity Science Foundation, statistical trends have suggested that for many organizations, the ratio may be closer to 90/10. Step #2: Set Your Fundraising Goal(s) Benchmark your success by setting goals for your major gifts program. Starting a capital campaign or annual fund program?

Gift 52

Gift Program Track Campaign 52

Care2

AUGUST 8, 2011

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. The Wildlife/Animal Welfare sector had the highest ratio of Facebook users to email subscribers at 242 per 1000.

Facebook 76

Facebook Metrics Ratio Rate 76

NetWits

NOVEMBER 14, 2010

I’ve just completed a quick review of this, and I believe there are some interesting statistics that can help give us a picture of what online priorities Asia-Pacific organisations have. A ratio of 4:1 is a good benchmark: ensure that for every 4 emails you send out, you only have one that directly solicits funds.

Asia 109

Asia Activities Active Activism 109

Connection Cafe

OCTOBER 12, 2017

Benchmarking Major Gifts. According to a new benchmarking study sponsored by the Association of Philanthropic Counsel and funded by MarketSmart “ major gifts ” haven’t yet found their equitable place among donors or the non-profits that receive them. Defining a major gift at your organization should be statistical and not subjective.

Gift 35

Gift Strategy Benchmark Arts 35

Connection Cafe

AUGUST 9, 2013

MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link. When looking at test results, make sure you achieved statistical significance. Follow-Up Approaches.

email 48

email Campaign Test Benchmark 48

Nonprofits Source

FEBRUARY 25, 2017

There are two ways to convince leadership of long-term investments: Sway leadership with statistics and case studies. We’ve already discussed data-backed statistics are not enough. The efficiency ratio , also known as the revenue to cost ratio. Use the efficiency ratio to calculate the ROI of your marketing activities.

Content 40

Content Leadership Marketing Files 40

Bloomerang

JUNE 20, 2023

Optimize your donation page for mobile According to the M+R Benchmarks study , mobile devices accounted for 54% of nonprofit website traffic in 2021. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. Maximize your fundraising revenue by ensuring that your donation page automatically adjusts to match each screen size.

Ideas 94

Ideas Guide Online Fundraising 94