Benchmark Measure Ratio Statistics 
Connection Cafe
OCTOBER 12, 2017
Benchmarking Major Gifts. According to a new benchmarking study sponsored by the Association of Philanthropic Counsel and funded by MarketSmart “ major gifts ” haven’t yet found their equitable place among donors or the non-profits that receive them. Defining a major gift at your organization should be statistical and not subjective.
Connection Cafe
AUGUST 9, 2013
A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.
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Bloomerang
JUNE 20, 2023
Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Optimize your donation page for mobile According to the M+R Benchmarks study , mobile devices accounted for 54% of nonprofit website traffic in 2021.
Nonprofits Source
FEBRUARY 25, 2017
How to measure data to influence your marketing decisions i. There are two ways to convince leadership of long-term investments: Sway leadership with statistics and case studies. We’ve already discussed data-backed statistics are not enough. The efficiency ratio , also known as the revenue to cost ratio.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 4, 2008
About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools.
Bloomerang
JULY 20, 2023
Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. These gifts can be matched at a 1:1, 2:1, and even 3:1 ratio. Make secure donations. Benefits for nonprofits Your nonprofit benefits from online fundraising as well.
Qgiv
JULY 21, 2022
Here are some interesting statistics to know as you think about growing your multi-channel marketing: The average American spends over 2.5 Another reason to start with Paid search: According to the M&R 2022 Benchmark Study , return on ad spend was highest for search ads ($3.72).
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