Nonprofit Tech for Good

MAY 5, 2022

Fundraising expense is one place where this manifests. Perceptions of spending levels – from donors, the board, or other stakeholders – can influence campaign and fundraising management. Fundraising success is required to support what you do! . How to Best Illustrate ROI. Why Reporting Matters to Board Members.

ROI 342

ROI Demonstration Metrics Analysis 342

Neon CRM

OCTOBER 5, 2023

What’s a fundraising efficiency ratio? And what’s a “good” ratio to try to maintain? Your efficiency ratio measures the amount of money you spend on fundraising against the amount of revenue generated by those activities. Why Is Understanding My Fundraising Efficiency Ratio Important?

Ratio 52

Ratio Fundraising Metrics Raise 52

Connection Cafe

OCTOBER 12, 2017

Many organizations are embracing these coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”. Benchmarking Major Gifts. Released in September, the 2017 Major Gifts Fundraising Benchmark Study (MGFBS), asked more than 600 organizations in the U.S.

Gift 35

Gift Strategy Benchmark Arts 35

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 54

Analytics Google Social Media Websites 54

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link.

email 48

email Campaign Test Benchmark 48

Amy Sample Ward

APRIL 27, 2009

what things need to be measured. industry benchmarks. Think about which things you really need to track and measure those, not everything you could possibly track. assessed the conversation and they had a 58% negative blog/conversation ratio (used manual researching, icerocket, forumtracker, search.twitter, etc.),

Social Media 102

Social Media Map Strategy Media 102

Bloomerang

JUNE 20, 2023

Online fundraising has been on an upward trajectory for years. But because of pandemic-related restrictions on in-person interactions, online fundraising increased by 32% in 2020. After a year of significant growth, online fundraising grew by a more modest 3% in 2021 , and the number of gifts increased by 5%.

Ideas 94

Ideas Guide Online Fundraising 94