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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Focus on selling – Judge ads by sales results, not awards. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Put a human face on the cause through case studies, testimonials, and videos. Creativity matters only if it sells.

Lesson 59
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. Upload work projects, such as presentations, videos, or special fundraising campaigns. List all languages spoken, honors and awards received, and publications.

Linkedin 362
professionals

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11NTC Round-Up: Your Posts, Highlights, and Take-aways

NTEN

If you did not attend the conference, visit the SlideShare event to review presentations. Check out notes taken by session attendees throughout the conference using Google Docs , too!

NTC 99
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[VIDEO] 4-Step Plan to More Donations and Greater Fundraising Results

Bloomerang

Thinking of shopping, maybe before the end of the year, all kinds of videos and stuff that you can check out. And we won actually a lot of awards for that and it was really fun to see that come in. Maybe you need to make a video about that story. That’s what Bloomerang is. Jesse, how’s it going? That’s okay.

Results 82
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See What’s Out There » Blog Archive » Why you need social media marketing.

See3

Home • About Us Mission Team News Partners Careers • Services Overview Interactive Marketing Video Web Design and Development • Clients Clients List Client Login • Resources Overview Events YouTube for Nonprofits Guide to Online Video Video FAQs Our Blog • Contact POSTED BY Michael Hoffman DEC 12, 2007 Why you need social media marketing.

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See What’s Out There » Blog Archive » The Red Cross is Owned by Johnson & Johnson

See3

Seeing the headlines, “ Johnson & Johnson Sues Red Cross Over Symbol &# it is easy to say look at the big bad corporation going after the poor nonprofit. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Case Soup: Nonprofit Video Secrets Revealed!

Nevada 40
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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.