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Biggest Bang for Your Buck - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

In the end, Marketing Sherpa reports that nearly three times the number of walkers and donors were recruited via the email test series than the mail control – resulting in a 30% increase in ROI! Did they test combining direct mail and email? Copyright © 2008, Care2.com What costs were assumed in the ROI calculations?

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

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Earned Media: How to Stay Relevant and Track It - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Share important news, feed them useful stats and resources that relates to your cause and the issues they have been writing about. Make sure that the stories you are sharing or pitching are: Timely and topical Credible Has a human interest angle Good stats Stories that are funny, sad, shocking, or emotional can hook the media too.

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How Sticky is Facebook? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

You may be surprised to see some recent stats that question how successful Facebook is as an engagement tool. Take a look at the stats below. Reader Comments (7) Excellent stats Allyson. June 30, 2009 | Andi Copyright © 2008, Care2.com Over 179,000 nonprofits utilize Facebook Causes but just how sticky is Facebook?

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Dogs Death Heard Around the World Wide Web - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Care2 Stats for June 2006 | Main | Does your organization have a community? 60) Search « Care2 Stats for June 2006 | Main | Does your organization have a community? Or just a mailing list? Cheers Best Regards, Lea Go [link] May 7, 2007 | Lea Go Copyright © 2008, Care2.com All rights reserved.

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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

» Tuesday Feb 17 2009 Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising Tuesday, February 17, 2009 at 03:50PM | by Allyson Kapin By: Allyson Kapin , Blogger-In-Chief Direct Mail acquisition is one of the most expensive ways to raise money these days. Direct Mail typically generates a 0.5%

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Convio Releases Nonprofit Online Marketing Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Organizations also added 28% more new constituents to their online list, although this stat is 10% lower then in 2007. Dave Steadman Hamilton College March 26, 2009 | Dave Steadman Copyright © 2008, Care2.com What do Convios latest benchmarks mean for your nonprofits online program? Keep up the great work on FrogLoop!

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