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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Using a horizontal logo for your avatar. Your nonprofit’s avatar is your visual identity on social-networking sites, and with the exception of LinkedIn Groups, all social-networking sites require a square avatar. Not creating Flickr slideshows to tell your nonprofit’s story. Absolutely not! Craziness!

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Engagement Levels: See how different donors engage through different mediums like event attendance, social media, campaign participation. Communication Preferences: Which groups of donors like to be communicated with via email, social media, direct mail, or phone calls? Let’s explore an example.

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

For example, Alley Cat Allies’ Cat-alyst Society – Monthly Giving Program : This page should have a URL that can be easily promoted in print newsletters and postcard campaigns, such as alleycat.org/givemonthly. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. As discovered in the Global Trends in Giving Report , the.org domain is by far the most trusted domain for nonprofit website and email communications. Breaking news that communicates the story of your mission and programs.

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10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Ensure that when potential new followers land on your Facebook Page, the design of your cover photo and your avatar is visually compelling. It’s for this reason that your avatar should be well-designed, not include text that is too small to read in the News Feed, or show any obvious errors in cropping.

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

While we are on the subject of money, your going to need some to improve your social media campaigns in 2013. Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), 10) Track the growth and ROI of your online communities.

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10 Popular #Hashtags for Nonprofits

Nonprofit Tech for Good

Hashtags allow your organization to participate and inspire conversations (and in the process get new followers) and organize the Twitterverse around campaigns ( #climatechange ) and events ( #openwebawards ). Example Tweet: Nonprofit Raises $8,550 With In-game Text Messaging Campaign: [link] || #fundraising. event] and [campaign].

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