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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. We regularly test the wording of our call to action to see what works best, whether it’s ‘Save Lives’ or ‘End Cruelty’ or something else,” said Sparenberg.

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The State of Nonprofit Fundraising Today — 9 Top Fundraising Methods

Nonprofit Tech for Good

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. Many nonprofits worry about “spamming” their supporters with constant requests for donations. 9 Modern Nonprofit Fundraising Methods.

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4 Ideas for Activating Your Donors Over Email

Network for Good

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. And when it comes to structure, you might think that things like questions, statements, ellipses, “you’ll never believe…” or some surprising statistic might not work because they sound like spam. What do you want your audience to do?

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4 Ideas for Activating Your Donors Over Email

Network for Good

In today’s digital world, email is a fundamental tool for engaging your donors and your audience. And when it comes to structure, you might think that things like questions, statements, ellipses, “you’ll never believe…” or some surprising statistic might not work because they sound like spam. What do you want your audience to do?

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12 of Your Email Deliverability Questions Answered

EveryAction

Speaker Brett Schenker, EveryAction's very own Email Deliverability Specialist , shared a full hour of tips on how to decrease the chances of your email ending up in the dreaded spam folder, with puns and timely TV references sprinkled in for your general enjoyment. BS: Re-engagement, it’s all about your specific list. Tell your boss “no.”

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

To compensate for these changes in individual behavior, digital campaigners have had to up their testing and innovating game to new levels, and bite the bullet and send more email than ever before. Having a tool that allows for easy segmentation and testing is key to improving email deliverability. This is where EveryAction comes in!

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How to Lose 10 Pounds in 2 Weeks (Or How to Write Better Email Subject Lines)

NonProfit Hub

The tricky part of writing subject lines is to make them provocative without making them appear like spam messages. A quick glance of subject lines from my spam folder include: Love to Cook? Bad jokes can also be a turnoff, so spend a little time crafting those jokes and test them out on your coworkers before hitting the send button.

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