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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience. Said another way – what works offline also works online. Examples and practical tips to live by.

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professionals

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Five Ways to Ensure Your Event Makes Headline News

Connection Cafe

Let’s look at ways to make your event stand out from the crowd and grab some headlines. That would have been the end of the story, except the University of Maryland Cancer Center that produced the half marathon worked with the owner to tell Dozer’s story and gain priceless publicity for the event.

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Philanthropic Leadership: Engaging Board Members As Fundraising Ambassadors

Bloomerang

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?

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Online Fundraising Ideas: Nonprofit Fundraising During COVID-19

Whole Whale

Coronavirus (COVID-19) has forced the nonprofit fundraising world into the digital-only space almost immediately. While some organizations have had the capacity and savviness to hop onto this trend early, others are still trying to figure out where to start with online fundraising. Though we can’t promise $39 million).

Ideas 95
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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

They bring together America’s fundraisers on one page, showing off their success whilst displaying how anyone can help them. They combine the perfect balance of fun and serious—as their aim is to protect the world’s oceans they can’t be too silly, but need just the right amount to keep their audience interested. What We Can Learn.

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How to Get More Out of Google Ad Grants for Nonprofits

Qgiv

Unfortunately, hospital/medical group nonprofits, government entities, and schools, universities, and academic institutions are not eligible. However, Google has a separate Google for Education program you can check out if you’re fundraising for a school. This should be the fun part, if you know your audience!

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