New on SSIR: First and Foremost Know Your Community
Amy Sample Ward
JULY 1, 2009
If we truly are reproducing our offline social divides online, then it’s further proof that the central part of your social media strategy needs to be focused on your audience. You may hear about Facebook, but if your audience is on MySpace, it doesn’t matter how much time and energy you put in. Boyd explained to the crowd.
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