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4 Easy ways to recruit for your virtual lobby day

EveryAction

Your technology can help you build a solid virtual turnout by supporting an omni-channel marketing campaign to promote your event—this is an effective strategy for delivering your message to your audience wherever they are. Email Email is a versatile tool when it comes to virtual lobby days.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Allows filtering ads by country/region and categories like politics, social issues, etc. Ensuring compliance For nonprofits engaged in political or issue-based advertising, these ad libraries provide a way to ensure their ads comply with platform policies and disclosure requirements. May not allow visibility into US ads.

Library 104
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What you need to do NOW to make sure your digital ads program is ready for election season

M+R

More advertisers spending more money (especially if they are competing for similar audiences) means higher costs on ad impressions — and therefore also on everything that happens after an ad impression (which is to say, everything — clicks, donations, leads, you name it). So, how should we prepare for this?

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4 Things Large Nonprofits Miss When Redesigning their Website

Forum One

Your website, in many cases, is the entry point for the majority of your audiences. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching. Who are the audiences you are looking to target?

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How Mature Is Your Nonprofit’s Social Media Practice?

Beth's Blog: How Nonprofits Can Use Social Media

Networked nonprofits are experts at using new media (social media, mobile, and other emerging technologies) to spread their missions, design and scale programs, communicate with stakeholders, or inspire behavior change. In this model, there are four different levels of social media practice: Crawl, Walk, Run, Fly.

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Taking Baby Steps with Social Media Measurement: Defining a Small Pilot

Beth's Blog: How Nonprofits Can Use Social Media

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Measure 98
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Hosting Harkin at the Hub

Beneblog: Technology Meets Society

Gather a group of social entrepreneurs to brainstorm ideas to improve employment opportunities for people with disabilities, and you will harvest an array of innovative solutions. Recently, I had the pleasure to host Senator Tom Harkin (D-IA) for exactly such a meeting of minds with ten fellow social entrepreneurs.

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