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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Capture more info during event registrations. How much the event raised that year. Including last year’s gift amount.

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How to Plan the Fall Fundraiser Everyone Will Be Talking About

Connection Cafe

Auctions, casino nights, galas, golf tournaments, fish fries, 5ks, raffles, and walks—whatever type of event your organization uses to raise funds—require a lot of planning, coordination, attention to detail, and time to bring to life. Make your registration page sharable with an “invite a colleague” or “forward to a friend” button.

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Building Personal Relationships with Thousands at a Time

NetWits

Sure, you could highlight all three programs, but with competing imagery, a mutli-topic appeal and non-specific headline, you’re basically taking a gamble that the email will even be read, much less personally relevant and meaningful to the constituent receiving it. Enter Targeted Content.

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Best Practices for Content Curation for Nonprofits at Social Media for Nonprofits Conference

Beth's Blog: How Nonprofits Can Use Social Media

It requires attention to detail and delivering value. If you browse through her collection, you’ll notice that she does just not aggregate links, but reads each one, adds commentary, and changes the headlines so it provides relevance for her audience. Source: bethkanter.org via Beth on Pinterest.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant. Bringing attention to the right content on your site will drive more value for your cause. donations, volunteer registrations, etc.).

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Quick Troubleshooting Guide for Google Ad Grant Management

sgEngage

Potential Cause: Uncompelling Ads Unhelpful and poorly-written ads are unlikely to grab users’ attention, so put effort into crafting effective campaigns. Capture attention with your headlines. Luckily, Google offers a feature that will cycle through headlines and descriptions. Let’s jump back to keywords for a moment.

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How to Get More Out of Google Ad Grants for Nonprofits

Qgiv

Google lets you write three headlines and two descriptions for each ad. However, each headline can only be up to 30 characters, and each description is only up to 90 characters. When writing your headlines, you’ll want to keep in mind that the order you write them in may not be the order they’re displayed in. Measuring Success.

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