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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

2) A medical foundation exceeded their fundraising goals and averaged over $1,000 per gift when they personalized their email appeal by: Thanking people for last year’s gift (in the headline and first paragraph). Capture more info during event registrations. How much the event raised that year. Including last year’s gift amount.

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The Joys of Google Grants, Part 2 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) 2) Pay attention to quality scores.

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How To Convince Leadership Content Marketing For Nonprofits Matters

Nonprofits Source

This formula a great way to benchmark goals and objectives while providing an accurate way to track results. Track the number of online registrations to your conference as a result of the newsletter (URL tracking codes for example). Calculate the total revenue from those online registrations. Just basic knowledge of arithmetic.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. You should. Infographics.

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