Attention Headline Rate Trend 
.orgSource
AUGUST 28, 2023
According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent. Watch what is trending online. In a YouTube world thought leaders command attention.
Nonprofit Tech for Good
JULY 4, 2021
By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. It’s important to find creative ways to capture their attention mid-scroll. Connect your mission to headlines donors care about. It pays to pay attention.
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Get Fully Funded
OCTOBER 7, 2021
Stay up to date with current advocacy trends. Track your engagement rates on each marketing platform you leverage. While multi-channel marketing works by building up brand awareness across multiple touch points, you might see notably higher or lower engagement rates on certain platforms. Focus on volunteer retention.
Neon CRM
NOVEMBER 29, 2023
GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. GivingTuesday 2023 GivingTuesday 2022 Difference Number of emails sent 2-3 per nonprofit 1-2 per nonprofit Average open rate 35.92% 28.71% +25% Average click-through rate 3.08% 1.63% +89% So what does this mean?
Whole Whale
SEPTEMBER 8, 2023
By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”
Care2
AUGUST 22, 2013
Monthly Website Stats: Monthly visits, unique visitors, pageviews, pages per Visit, time on site, and bounce rate (aim for under 60%). Site Insights: 10 most visited pages on the site, top 10 referring sites, and top 10 exit pages (How can you improve the content on pages where you are loosing people’s attention?).
BoardAssist
DECEMBER 15, 2014
Your goal in the first part of the letter is to get your reader’s attention. Artwork: 80%; photos: 75%; headlines: 56%; captions: 29%, and very little text! (~Tom Target Marketing says “using standard #10 white envelopes will guarantee a low response rate, unless you are giving away money.”. Tom Ahern). Use headings. Tom Ahern).
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