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What’s in My Inbox | Shorter attention spans means you need to deliver with your enews

Pamela Grow

Does it feel like your attention span is getting shorter? Attention spans have been falling over the years and are now at an all-time low. What does that mean for you as a nonprofit fundraiser/donor communications professional? What does that mean for you as a nonprofit fundraiser/donor communications professional?

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How To: Write Fundraising Auction Item Descriptions

Greater Giving

You’ve only got a few brief seconds to engage attendees as they browse item displays, making item descriptions one of the best ways to catch their attention. Use Attention-Grabbing Language To make your headlines and auction item descriptions more tempting, use words that: Convey appeal (excellent, popular, quality, etc.)

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Supercharge Giving Tuesday Contributions with an Optimized Donation Page

The Modern Nonprofit

Donors are eager to give, but are we making it easy for them? Crafting a Donor-friendly Giving Page If you’ve ever experienced the warm-feeling of giving to a charity, chances are it was through a fundraising page. By keeping your donation page design neat and clean, you can reduce load times and keep donors on track.

Donation 105
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How to Convert Your Nonprofit Website Visitor into a Donor

Get Fully Funded

Every nonprofit website visitor is a potential donor. And we all want more donors, right? The challenge is grabbing your visitor’s attention. A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

Lesson 59
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The 15 Best Nonprofit Videos to Help You Connect With Supporters

Qgiv

When hand-written notes are as personalized as most people get these days, a thank-you video can help your nonprofit stand out from the crowd while making your donors feel extra-appreciated. Otherwise known as the “Before and After” video, journey videos are a great way to show how donor dollars are making an impact.

Video 52
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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause.

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