Eric Jacobsen Blog

DECEMBER 4, 2019

According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively? How do you not waste time?

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PowerPoint Headline Slides Storytelling 55

Eric Jacobsen Blog

SEPTEMBER 18, 2017

According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively? How do you not waste time?

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Communication PowerPoint Headline Slides 40

Eric Jacobsen Blog

JUNE 8, 2017

According to a 2015 Microsoft study, the average attention span for us ever-scattered humans is now shorter that a goldfish's; eight seconds. Provide the headline news first, with details later, and only give details if asked. So, how do you stand out? How do you communicate effectively? How do you not waste time?

Communication 40

Communication PowerPoint Headline Slides 40

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

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Lesson Fundraising Digital Test 59

Get Fully Funded

FEBRUARY 9, 2021

The challenge is grabbing your visitor’s attention. A photo accompanied by a concise story or a short video with an attention-grabbing headline should be right there to introduce your visitor to the essence of your organization’s work. Write a headline for your story that tells the visitor what your organization does.

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See3

OCTOBER 3, 2014

As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. It makes your organization look up to date, current and relevant, and puts the video at the center of the YouTube user’s attention. Upworthy headlines are a good source of inspiration.)

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YouTube Free Headline Search 40

Nonprofit Tech for Good

NOVEMBER 7, 2020

Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause.

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Channel Sierra Leone Story Digital 247

Qgiv

MAY 5, 2021

You might even use “World Storytelling Day” (March 20 th ) to tell the stories of those your organization has been able to help! If your donor wouldn’t be put off by all the extra attention, you can even post these videos on social media for some public acknowledgement! The big reveal. Let’s hear from the audience.

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Get Fully Funded

DECEMBER 4, 2022

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Draft your pitch as an email with the subject as the headline you would like to see. Start with a headline that summarizes your news. For the subject line, write the headline you want to see.

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Story News Press Local 122

CauseVox

MAY 11, 2021

The only true currency on social media is trust and attention, and the only way to get it is through valuable communication that is craved – that people would miss if it went away. Grab Attention. As a general rule, social media algorithms prioritize posts and tweets that receive a lot of discussion, engagement, and attention.

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Social Media Community Build Media 98

Greater Giving

NOVEMBER 9, 2023

Showcase your mission statement as a sub-headline beneath your nonprofit’s name to grab your visitors’ attention and let them know what your organization is about right off the bat. Bring attention to the various issue areas that your nonprofit is working to solve to emphasize your nonprofit’s purpose.

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Strategy Nonprofit Guidelines Websites 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

It still requires a lot of attention, staff time, management and promotion." Video The AFP Nonprofit Technology blog points to a story by Jennifer Gilomen from BAVC about digital storytelling techniques and tools for nonprofits in the NPTimes. Perhaps there is a lot to learn from headline writing skills.

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Social Network Nptech Tag Network 50

Have Fun - Do Good

MARCH 4, 2007

About 100,000 new weblogs were created each day According to the Pew Internet & American Life Project report, "Bloggers: A Portrait of the Internet’s New Storytellers" from July 2006: 8% of Internet users, or about 12 million American adults, keep a blog. Today, the blogosphere is doubling in size approximately every 230 days.

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Blogger Causes Support Nicaragua 41

The Storytelling Non-profit

DECEMBER 5, 2021

But what I really want to highlight is how they divide up the newsletter sections with great headlines. They use very catchy headlines that show the organization’s work. During The Storytelling Non-Profit Virtual Conference, a few folks asked about using pictures as a part of storytelling and communications. Here's How.

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Newsletter Charity Headline Learning 62

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

Successful crowd funding depends on great storytelling. Now matter which type of story you choose to tell or what medium you use (video, text, photos), here is a simple storytelling structure you can use to create the first draft of your story: Once upon a time…. Social Strategies. And everyday until…. Until one day…. Because of that….

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Fund Campaign Practice Giving 130

Nonprofits Source

MARCH 21, 2018

They get people’s attention, not through scaremongering or telling even more lies—they are direct and honest, appealing to just about anyone who will listen. Charity: Water is leveraging Facebook advertising in a big way by using storytelling to raise awareness of the global water crisis and inspire people to give.

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Social Media Resource Marketing Media 109

Nonprofits Source

FEBRUARY 25, 2017

Not only do you need to convey value in your article, but also retain reader’s attention. Seeing as humans have the attention span less than that of a goldfish , you may need the extra time to focus on storytelling. This article does so well because: The headline entices a positive emotion from readers.

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Content Leadership Marketing Files 40

Nonprofits Source

OCTOBER 11, 2017

There’s writer’s block, competition for our attention in the form of social media or our phones, and who can forget about the 50 other responsibilities we have on our plate. There’s just one problem… You have about 8-seconds to grab and retain a visitor’s attention before they leave your site.

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Process Content Digital Marketing 98

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). But how much attention is being paid to ensure that your people know you? Checklists.

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Story Nonprofit Social Media Content 54

Bloomerang

SEPTEMBER 12, 2021

And it’s taken me years to learn it, but if you pay attention and you’re not multitasking too much, you’re not over there sending you emails off, you can learn them in the next 30 minutes. You need to get better at storytelling, like strengthen those muscles and practice it and do it over and over again.

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