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Nonprofit Web Design Process Part 3: Content Strategy

Connection Cafe

Content for your website includes your headlines, body copy, photos, captions, graphics, videos, audio clips, etc. Content Strategy is “planning for the creation, delivery, and governance of useful, usable content”. Articulating content priorities for your homepage and other key pages/sections of your web presence.

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Top Tips for Creating Powerful Peer-to-Peer Fundraising Email Communications

sgEngage

Email content . Articulate your goals. . Start by articulating your virtual campaign, in-person and/or hybrid event goals so you can then create your email communications plan to support those goals. Creating compelling peer-to-peer fundraising email content. Make it a summary of the email content.

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Creating a Culture of Storytelling Webinar Recap

Tech Soup

Helping staff articulate their stories and developing them might require storytelling training. Sjöberg introduced the work of Escondido Public Library by noting how historically libraries have provided content to be consumed. User-generated content includes how-tos, interviews, and life stories.

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Turn Brand Strategy into an Effective Website

Tech Soup

It is the glue that ensures a site's design, content, and code work together in harmony to express the entirety of an organization's mission, strategy, activities, and impact. Every website has four major components: brand, content, technology, and design. Content Strategy. Who consumes our content, how, and why?

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SXSW Reflection: Using Social Media to Facilitate A Global Back Channel at a Panel Session

Beth's Blog: How Nonprofits Can Use Social Media

How can we integrate content sharing and audience interaction in the right balance to unleash pearls of wisdom from both audience and the experts on the stage? Balancing Content and Interaction in the Room and Accounting for Different Learning Styles. SXSW: Free Agents and Nonprofits in a Networked World.

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My Learnings from the Boston Media Makers Meeting

Beth's Blog: How Nonprofits Can Use Social Media

Some techniques that I learned about that I want to put into practice in future work: Capturing secondary audio with an external mic and recorder and then synching them during the editing process. For example, I figured out a way to silence the audio in a "b" roll and replace it with a -over narrative.

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Links Roundup - April 1-10

Michael Stein's Non-profit Technology Blog

Britt has done it again - a while back I linked to Britt Bravo's Introduction to Blogging tutorial, which seemed to cover all the bases - content, style, tools - very nicely. Tim Anderson tackles an issue I've troubled over in the back of my mind but never quite articulated. Here's an article she's just posted on podcasting.