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Social Media for Social Good :: Your Nonprofit Tech Checklist

Nonprofit Tech for Good

Write social media and mobile technology policies. Hire a graphic designer to design a square avatar(s). Create an e-mail signature that includes your website, blog, and social networking links. Add social networking icons. Add e-newsletter subscribe functionality to your social networking communities.

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HOW TO: Custom Design Your Nonprofit’s Facebook Timeline

Nonprofit Tech for Good

Next, hover over your nonprofit’s avatar and upload a profile picture. As I have said many, many times your avatar a.k.a. Building a powerful visual brand of your nonprofit’s avatar is crucial on all social networking sites and a cropped, messy logo a.k.a. stories to the news feed.

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professionals

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ATTN Nonprofits: Instagram Has Launched New Profiles for Desktop

Nonprofit Tech for Good

Be sure to update your print materials, e-signatures, websites, and blogs, if applicable. Instagram’s priority is to be a mobile social network. Thus, you can not upload an avatar or photos on the desktop version, or browse who’s following you or who you are following.

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Top 5 Social Media Best Practices for #GivingTuesday

Nonprofit Tech for Good

Prominently feature the date (November 28), the #GivingTuesday hashtag, a “Donate” button, links to your social networks, social sharing, and an e-newsletter opt-in. Optional: List three additional calls-to-action (share on social media, become a monthly donor, become a #GivingTuesday Ambassador, etc.).

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Innovation in online fundraising was driven by the release of new technology, such as email marketing services like MailChimp in 2001, the launch of WordPress ( a content management system now used by 44% of nonprofits worldwide ) in 2003, and social networking websites beginning with Myspace in 2005.

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Cause Awareness & Giving Day Campaigns for Nonprofits

Nonprofit Tech for Good

Prominently feature the date, hashtag, a fundraising goal, a “Donate” button , links to your social networks, and an e-newsletter opt-in. List three calls-to-action (donate, share on social media, become a monthly donor, sign a petition, etc.). Provide sample email text and social media graphics and avatars to your ambassadors.

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What's the opportunity cost when a nonprofit blocks employees from using social network sites during work hours?

Beth's Blog: How Nonprofits Can Use Social Media

Wendy Harman, American Red Cross According to Wendy Harman, employees at the Red Cross were blocked from accessing social networking sites, like Facebook, from work. We created a wiki full of sample avatars, banners, widgets, videos, audio clips, etc. Recently, a change in policy has allowed access. What was your strategy?