.orgSource
MARCH 20, 2023
The team is using the new analytics software to plan more effective outreach initiatives. In a July 2022 article , Accenture reported that 88 percent of executives thought their customers were changing faster than the company’s ability to keep pace. The Gartner Technology Glossary offers these definitions.
Nimble AMS
AUGUST 8, 2022
While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak. Having well-governed analytics also helps elevate companywide strategy and maximize ROI. How can your organization reverse this concerning trend?
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Nucleus
AUGUST 17, 2021
Data Into Action Often associations collect data and read the reports but then don’t do anything with it. Many of us in the member industry believe that we have entered the era of data analytics. Cecilia is an experienced research analyst, specializing in qualitative research (interviews/worksheets) and report writing.
sgEngage
JUNE 4, 2023
So much of a fundraiser’s day is tracking, reporting, researching, and analyzing. Operate More Efficiently Gartner projects that 70% of organizations will implement structured automation by 2025. Elements of those tasks are perfectly suited to automation. Automation can improve accuracy and standardization.
.orgSource
SEPTEMBER 5, 2023
Other areas where AI can make an impact are: Meetings and Events—Use predictive analytics to identify which venues will generate the highest number of registrations. According to Gartner, by 2024 low-code applications will account for more than 65% of all application development activity. Gartner offers this explanation. “A
The Science Behind Engaging your Supporters
SEPTEMBER 24, 2018
Pull detailed, customizable reports. Custom reports offer a real-time picture of your supporters across all channels. Choose your data points, and use Report Builder to easily arrange and interpret your data. #6. Track ROI of a given ad campaign over time, and pull custom, robust reports to measure success. #16.
Care2
FEBRUARY 13, 2013
Gartner Inc. reports that 75 percent of CRM initiatives fail to impact the customer experience. Amy began her career with The Nature Conservancy four years ago building their social media, online advertising, and web analytics strategy. All across the fundraising landscape, donor retention is falling.
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