Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Immediacy and response are key, even as short-form content proliferates. For nonprofits, this means focusing on donor participation and retention rather than just total dollars raised or how good something looked.
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