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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. For nonprofits, this means focusing on donor participation and retention rather than just total dollars raised or how good something looked. Google Analytics is a must-use tool to help understand your campaign performance.

Lesson 59
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Donor Privacy: Protecting Your Revenue and Reputation Online

OneCause

Nonprofits understand that donor retention is a much more cost-effective and desirable strategy for stewarding a healthy, loyal donor pool than new donor acquisition. Yet one factor in poor donor retention that nonprofits still need to appreciate fully is the negative effect of inadequate donor privacy policies.

Donor 59
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The 6 Hottest Training Technologies That You Can’t Overlook

Gyrus

Mobile Learning enables smaller sized courses to learners without restricting them to a fixed time and place, leading to higher absorption and retention rate of knowledge. This widespread adoption of mobile phones as well as other mobile devices such as tablets, e-reader, etc.