Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. For nonprofits, this means focusing on donor participation and retention rather than just total dollars raised or how good something looked. Google Analytics is a must-use tool to help understand your campaign performance.
Let's personalize your content