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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

My chapter lays out a traditional ROI process that Nonprofit technology staff use to make major IT investment purchases such as hardware, video conference system, database system, etc. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time. Use of metrics to measure your results.

ROI 50
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Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

My slides covered the tools and apps for the back stage side of energizing your community. Since my slides are mostly screen shots, I’ve shared a bit of context below. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! WWT 2010: Apps and Tools to Energize Your Base.

Tools 162
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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

In this post, I’m sharing my slides , resources , and practical engagement tips with a higher purpose. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. John Haydon did this pattern analysis of different types of questions that nonprofits ask on Facebook.

Practice 107
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9 Ways Nonprofits Can Excel Using Social Media

Beth's Blog: How Nonprofits Can Use Social Media

So making the audience part of the slide deck and inviting commentary surfaces the wisdom and knowledge in the room. These ideas are illustrated in the slides below. I introduce a couple of basic social network analysis concepts and how they apply to an organization’s friends, fans, and followers on social media sites.

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Reflections and Follow Up Questions from Techsoup/NTEN Share Your Story: Social Media ROI Webinar

Beth's Blog: How Nonprofits Can Use Social Media

Ryanne Hodson and Jay Dedman, Video and Storytelling. I posted my slides and notes on my blog. What's common to both is the use of metrics to measure results. I said, somewhat jokingly, that you shouldn't be spending more time doing the ROI analysis than the actual project. Where do you look for standard metrics?

ROI 50
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The Perils of Popularity

Beth's Blog: How Nonprofits Can Use Social Media

I like Rashmi's new slide show, especially the title. It helped me clarify some fuzzy thoughts about social networking, pattern analysis, and information overload. A tag stream of web resources, videos, powerpoint slides, news items, etc. The rest of the slide show talks about four models for popularity.

Digg 50
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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Graphing Social Patterns: My Slides.

ROI 50