Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Next, you need to know the right metric(s), the tool or combination of tools to collect the data, and how the tools measure the metric. You should be looking at monthly trends over time. But the exchange prompted some reflection on how I use Feedburner.

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Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

Here are seven tips to help you start measuring social media efforts. You should pay attention to monthly trends of content consumption over time. Hard data points: Look at the feed subscribers trends from Feedburner and unique visitor trends from Google Analytics. Readership growth This means content consumption.

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Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. At the end of 2008, I did a " Best of Beth's Blog " analysis using PostRank. It’s not possible.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Measuring outcomes for social media tools and strategy is as Avinash Kaushik notes in his recent post on the topic , "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. measuring your impact on the world!).

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Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric. Technorati ???Authority???

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Reflection Measure Technorati Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I also don't want to get too deep into geeky measurement crap. Standardized metrics for measuring the ROI of social media strategies are a moving target. The current conversation is about the need for new metrics and methods for objective measurement. So, here's the session description: Social Media Metrics/ROI Game. Owyang ).

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Metrics Social Media Media ROI 56

Connection Cafe

DECEMBER 5, 2017

We all use data and analytics in some measure every day to guide our strategic planning and tactical decision making. Data—the capture, analysis, and use—can be overwhelming. For me, I needed data to help focus on four things: Data to measure and monitor the performance of the individual giving fundraising program.

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Analytics Data Analysis Metrics 33