Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 8, 2011

I used a “living case study&# approach – doing an interview with them to share how they achieved their success. What people in the room were most hungry for were tips and steps on listening and measurement. Social Network Analysis Tools for Social Media. How Feeding America Uses KPIs to Measure Social Media.

Knowledge 97

Knowledge Seattle Social Media Measure 97

Amy Sample Ward

DECEMBER 6, 2009

If you’ve set up any social media experiments of your own, either representing yourself or the organization, measure your work and the success to share back (how has using those tools increased volunteers, grown your email list, saved you time on promotion, etc.). Learn more about the NCVO here.

Social Media 105

Social Media Interaction Government Case Study 105

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Interview with Jonathon Colman. The Cute Dog Theory.

ROI 50

ROI Widget Cambodia Metrics 50

Amy Sample Ward

JUNE 6, 2011

What do you measure every day, week, month, year? Instead of saying in the middle of the campaign “we need $X”, they share an interview with one of the beneficiaries, or invite people to connect directly via twitter with children in Tanzania who attend the school funded through the campaign. How do we move away from slacktivism?

Build 220

Build Community Technology Action 220

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. The art part is how you articulate your organization’s measure of success and formulate strategies to realize that success. The science part of the equation starts with a solid methodology and tools.

Measure 115

Measure Learning Case Study Metrics 115

DNL OmniMedia

FEBRUARY 16, 2022

Phase 4: The Analysis Stage. Step 7: Measure the success of your nonprofit digital strategy. Offline goals and campaigns. Phase 4: The Analysis Stage. However, post-campaign analysis is one of the most important steps in the entire process! Step 7: Measure the success of your nonprofit digital strategy.

Digital 98

Digital Strategy Create Phase 98