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Is Your Nonprofit Half Way to Your 2020 Fundraising Goal$?

Nonprofit Tech for Good

With the year half way over, this is the perfect time to evaluate your progress so far. Fundraising software, like DonorPerfect, can help you track these figures making it easy to determine your return on investment (ROI). As BoardSource points out, even measuring your ROI is more than just money in vs. money out.

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DIY Nonprofit Technology: 4 Steps for Measuring ROI on Your Next Tech Project

NTEN

Whether the initiative is purchasing smart phones for staff or replacing your accounting system, measuring the Return on Investment (ROI) should be a key aspect of your decision. While "measuring ROI" may seem like a daunting task, it can be broken down into a few simple steps which are feasible for projects of all sizes.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Additionally, follow accessibility guidelines like adding alternative text to images and having proper contrast between text and background colors so that anyone can visit and engage with all of the content on your website. Fostering a culture of collaboration.

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Great reads from around the web on February 23rd

Amy Sample Ward

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence.

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Breaking Down the Barriers: Hospital Marketing and Development Collaboration

Connection Cafe

Alternately, what could your top marketer tell you about the hospital’s foundation? They are expected to measure the effectiveness of their efforts, and they are personally evaluated each year on their ability to meet very specific goals. This 3:1 ROI is higher than that realized in most clinical services. Not necessarily.

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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

Evaluate external threats and opportunities. However, they generally don’t allow for the same level of personal interaction as the in-person alternative. Remember: the higher the donation amount, the fewer donors who have the giving capacity and willingness to make a gift of that size.

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Better marketing for nonprofits

ASU Lodestar Center

To do this, though, it's necessary to relinquish control over every last detail and be willing to compromise where there are viable alternatives. Private companies measure success using KPIs like ROI and sales goals. For more on how to evaluate “softer” campaigns, check out the Ad Council's website to see how they assess their success.