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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Additionally, follow accessibility guidelines like adding alternative text to images and having proper contrast between text and background colors so that anyone can visit and engage with all of the content on your website. These measurements should align with your campaign’s goals. Fostering a culture of collaboration.

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Great reads from around the web on February 23rd

Amy Sample Ward

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. . "Over … But that was then and this is now.

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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

Evaluate external threats and opportunities. However, they generally don’t allow for the same level of personal interaction as the in-person alternative. Identify prospective major donors based on wealth and engagement metrics. Use your CRM to develop a report template to measure your program’s impact.

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Breaking Down the Barriers: Hospital Marketing and Development Collaboration

Connection Cafe

Sure, there are joint projects and special events that bring them together on a limited basis… …but for the most part, these two departments have their own goals, objectives, leaders, customers, and metrics. Alternately, what could your top marketer tell you about the hospital’s foundation? Times have changed.

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Better marketing for nonprofits

ASU Lodestar Center

To do this, though, it's necessary to relinquish control over every last detail and be willing to compromise where there are viable alternatives. Use metrics, and when you can't, stay rigorous. Private companies measure success using KPIs like ROI and sales goals. Can you accept donations of time? Conclusion.

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A Very Brief Primer: Measuring the Return on Investment of Nonprofit Technology

NTEN

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

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Year-End Appeal Guide

The Modern Nonprofit

While you want to include the program’s metrics and efficacy, you’ll also want the central piece to relate to a real story from your community. Evaluate Remember the measurable goals you set in the beginning? When it’s all over, evaluate your fundraising success. Why should people contribute toward your goal?

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